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The Art & Science of Real Estate Negotiation

The Art & Science of Real Estate Negotiation

Tom Zeeb's Get Traction Podcast outlines exactly what it takes to become a real estate entrepreneur. Each episode Tom shares his proven real estate model for ensuring you're working on the right deals. Through training modules, real world examples from current students, and success stories you will learn how to maintain a thriving business no matter which direction the economy is moving.

Recent Episodes

69: How Horace Robinson Discovered the Value of Consistency to Unlock $88K Profits
69
Nov. 17, 2025

69: How Horace Robinson Discovered the Value of Consistency to Unlock $88K Profits

📺 Watch on YouTube and Spotify "Always be marketing. No two ways around that. You either sell or you're being sold. So which one do you want?" says Horace Robinson, a tenacious investor whose journey proves that real estate gold can be hiding in your own backyard. On this episode of The Art & Science of Real Estate Negotiation, Horace Robinson joins host Tom Zeeb to share how he turned simple neighborhood walks into an $88,000 payday, smashed through mindset barriers, and built steady cash flow—
68: How Kitty Assenmacher Built A Thriving Wholesaling Business - Kitty Assenmacher
68
Oct. 23, 2024

68: How Kitty Assenmacher Built A Thriving Wholesaling Business - Kitty Assenmacher

Tom welcomes to the show Kitty Assenmacher, a successful real estate investor and licensed agent. Kitty shares her journey from being a novice in wholesaling to building her own business, focusing on acquiring properties and assisting local investors. She discusses the challenges of navigating the real estate market, the importance of genuine communication, and the value of community connections. Kitty also highlights her transition to full-time wholesaling, the significance of consistent market
s5e67: Proven Strategies to Overcome Real Estate Hurdles - Frank & Laurie Woods
67
June 6, 2024

s5e67: Proven Strategies to Overcome Real Estate Hurdles - Frank & Laurie Woods

Tom welcomes to the show, a dynamic couple who transitioned from corporate jobs to being successful real estate investors. They share their journey, starting with the emotional and logistical challenges they faced when Laurie's father passed away, leading them to clean out and sell his house. This experience sparked their interest in real estate, and they dove in headfirst, learning the ropes through real estate investment groups and hands-on experience. Frank and Laurie discuss the importance o
s5e66 Overcoming the 'Fear of Success': Being Comfortable with the Uncomfortable with David Hayes
66
Oct. 25, 2023

s5e66 Overcoming the 'Fear of Success': Being Comfortable with the Uncomfortable with David Hayes

Tom welcomes to the show a long time Traction member, David Hayes, who shares his journey to real estate investing, rehabbing vs wholesaling properties, and why real estate investment truly was something which he couldn’t afford to fail. Today, David joins the show to talk about overcoming the ‘fear of success’, face-to-face negotiation tactics, and the importance of sticking to your exit strategy. Key Takeaways 01:02 – Tom introduces today’s guest, David Hayes, who joins the show to discuss how
s5e65 What Happens When You Don’t Care Anymore with Sam Glavin
65
Oct. 13, 2023

s5e65 What Happens When You Don’t Care Anymore with Sam Glavin

Tom welcomes to the show a successful student of his, Sam Glavin, who shares what inspired him to venture out into entrepreneurial real estate, what drew him to Tom’s program, and how he’s dealt with massive rejection. Today, Sam joins the show to talk through his marketing strategies, recent rehab deals he’s completed, what ‘wholetailing’ entails, and his future investment goals. Key Takeaways 00:59 – Tom introduces today’s guest, Sam Glavin, who joins the show to discuss what inspired him to p
s5e64 Rejection, Consistency & Persistency with Bob Erwin
64
Oct. 2, 2023

s5e64 Rejection, Consistency & Persistency with Bob Erwin

Tom welcomes to the show a successful student of his, Bob Erwin, who has a background in real estate as an investor in distressed properties. Today, Bob joins the show to detail his deal flow and process, how he approaches the beginning phases of a negotiation, and multiple marketing strategies that he has successfully implemented. Key Takeaways 00:53 – Tom introduces today’s guest, Bob Erwin, who joins the show to discuss his background in distress properties, how Craigslist helped him secure a