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Episodes

69: How Horace Robinson Discovered the Value of Consistency to Unlock $88K Profits
69
Nov. 17, 2025

69: How Horace Robinson Discovered the Value of Consistency to Unlock $88K Profits

📺 Watch on YouTube and Spotify "Always be marketing. No two ways around that. You either sell or you're being sold. So which one do you want?" says Horace Robinson, a tenacious investor whose journey proves that real estate gold can be hiding in your own backyard. On this episode of The Art & Science of Real Estate Negotiation, Horace Robinson joins host Tom Zeeb to share how he turned simple neighborhood walks into an $88,000 payday, smashed through mindset barriers, and built steady cash flow—...
68: How Kitty Assenmacher Built A Thriving Wholesaling Business - Kitty Assenmacher
68
Oct. 23, 2024

68: How Kitty Assenmacher Built A Thriving Wholesaling Business - Kitty Assenmacher

Tom welcomes to the show Kitty Assenmacher, a successful real estate investor and licensed agent. Kitty shares her journey from being a novice in wholesaling to building her own business, focusing on acquiring properties and assisting local investors. She discusses the challenges of navigating the real estate market, the importance of genuine communication, and the value of community connections. Kitty also highlights her transition to full-time wholesaling, the significance of consistent market...
s5e67: Proven Strategies to Overcome Real Estate Hurdles - Frank & Laurie Woods
67
June 6, 2024

s5e67: Proven Strategies to Overcome Real Estate Hurdles - Frank & Laurie Woods

Tom welcomes to the show, a dynamic couple who transitioned from corporate jobs to being successful real estate investors. They share their journey, starting with the emotional and logistical challenges they faced when Laurie's father passed away, leading them to clean out and sell his house. This experience sparked their interest in real estate, and they dove in headfirst, learning the ropes through real estate investment groups and hands-on experience. Frank and Laurie discuss the importance o...
s5e66 Overcoming the 'Fear of Success': Being Comfortable with the Uncomfortable with David Hayes
66
Oct. 25, 2023

s5e66 Overcoming the 'Fear of Success': Being Comfortable with the Uncomfortable with David Hayes

Tom welcomes to the show a long time Traction member, David Hayes, who shares his journey to real estate investing, rehabbing vs wholesaling properties, and why real estate investment truly was something which he couldn’t afford to fail. Today, David joins the show to talk about overcoming the ‘fear of success’, face-to-face negotiation tactics, and the importance of sticking to your exit strategy. Key Takeaways 01:02 – Tom introduces today’s guest, David Hayes, who joins the show to discuss how...
s5e65 What Happens When You Don’t Care Anymore with Sam Glavin
65
Oct. 13, 2023

s5e65 What Happens When You Don’t Care Anymore with Sam Glavin

Tom welcomes to the show a successful student of his, Sam Glavin, who shares what inspired him to venture out into entrepreneurial real estate, what drew him to Tom’s program, and how he’s dealt with massive rejection. Today, Sam joins the show to talk through his marketing strategies, recent rehab deals he’s completed, what ‘wholetailing’ entails, and his future investment goals. Key Takeaways 00:59 – Tom introduces today’s guest, Sam Glavin, who joins the show to discuss what inspired him to p...
s5e64 Rejection, Consistency & Persistency with Bob Erwin
64
Oct. 2, 2023

s5e64 Rejection, Consistency & Persistency with Bob Erwin

Tom welcomes to the show a successful student of his, Bob Erwin, who has a background in real estate as an investor in distressed properties. Today, Bob joins the show to detail his deal flow and process, how he approaches the beginning phases of a negotiation, and multiple marketing strategies that he has successfully implemented. Key Takeaways 00:53 – Tom introduces today’s guest, Bob Erwin, who joins the show to discuss his background in distress properties, how Craigslist helped him secure a...
s5e63 The Marketing Secret Sauce :: Finding Off-Market Real Estate Deals with Matt Kamp
63
Sept. 13, 2023

s5e63 The Marketing Secret Sauce :: Finding Off-Market Real Estate Deals with Matt Kamp

Matt Kamp is the Vice President of Partnerships at DealMachine, the highest-rated and most- reviewed mobile app to find off-market real estate deals. Today, Matt joins the show to discuss the many features of DealMachine, and how they are achieving their goal of helping real estate investors find deals. Matt and Tom talk about the numbers game that is Marketing, the importance of consistency, and overcoming the paralysis by analysis mindset. Key Takeaways 01:02 – Tom introduces today’s guest, Ma...
s5e62 Real Estate Investing as a Couple - Awesome at Any Age with Stan Friedman & Ange Lorenz
62
Sept. 4, 2023

s5e62 Real Estate Investing as a Couple - Awesome at Any Age with Stan Friedman & Ange Lorenz

Stan Friedman & Ange Lorenz are a husband-wife duo who have discovered the adventure of real estate investment and are reinventing themselves accordingly. Stan has a background in the financial industry and Ange is a former small business owner who loves real estate. Today, they join the show to discuss how they cope with unanticipated problems that arise from real estate investing, what it's like to work together as a couple, how they transitioned their lives and business from the DC area to Fl...
s5e61 Where Selling meets Negotiation :: Always Be Opening with Matthew Kimberley
61
Aug. 25, 2023

s5e61 Where Selling meets Negotiation :: Always Be Opening with Matthew Kimberley

Matthew Kimberley is the CEO of Book Yourself Solid Worldwide, author of Get A F*cking Grip, and creator of Delightful Emails, The School for Selling, The Single Malt Mastermind and more. Today, Matthew joins the show to discuss the nuances of negotiating and selling, how to exercise your ‘Sales Muscle,’ and the power of speaking things (or asking them) into existence. Key Takeaways 01:04 – Tom introduces today’s guest, Matthew Kimberley, who joins the show to discuss his background in recruitme...
s5e60 2 Months to Success - Crushing it in the DealMachine Challenge with Jake
60
Aug. 17, 2023

s5e60 2 Months to Success - Crushing it in the DealMachine Challenge with Jake

Jake is a current student of Tom’s and today, Jake joins the show to walk Tom through some of the latest deals he’s made using the strategies and best practices he learned from Tom’s course. Jake talks about overcoming paralysis by analysis, the value of going back and forth in negotiations, and his future goals to pursue everything from wholesaling and flipping to holding. Key Takeaways 00:54 – Tom introduces today’s guest, Jake, who joins the show to discuss his background in the real estate a...
s5e59 How to Create a Simple, Compelling Marketing Message with Dov Gordon
59
Aug. 1, 2023

s5e59 How to Create a Simple, Compelling Marketing Message with Dov Gordon

Dov Gordon is a marketing expert with a gift for helping businesses create simple, compelling marketing messages. Dov has been one of Tom's consultants for many years. Dov is the Founder of JVMM, a highly curated network of "thought-leader" entrepreneurs who promote each other. Recently, Dov decided it was time for another ‘leap.’ He shut down his own boutique coaching business and made JVMM his main focus. His mission is to serve his members as best as he can. Today, Tom and Dov engage in a rich discussion on curating a simple, compelling message, how to attract the right people, and how to clarify your Marketing message to make your entire real estate negotiation process easier through having a compelling marketing message.
s5e58 Debunking Excuses through Focused Consistency with Valerie Lucas
58
July 21, 2023

s5e58 Debunking Excuses through Focused Consistency with Valerie Lucas

Valerie Lucas is a real estate investor, Traction REIA member, and a student of multiple training programs, including Tom’s Total Traction program. She’s a dedicated and consistent entrepreneur who took a big leap of faith and has been rewarded many times over. Today, Tom and Valerie take a deep dive into her investment strategies, how Valerie used the power of marketing and consistency to grow her business, how she combines the various programs she is in to maximize and achieve top results, and advice they would give to the naysayers and nonbelievers.
s5e57 Your 50s is Where It’s At! with Steve Lloyd
57
July 10, 2023

s5e57 Your 50s is Where It’s At! with Steve Lloyd

Steve Lloyd is a Founder and Managing Partner of several real estate development companies. He is responsible for investor relations, specifically securing capital from private sources for placement into acquisition, rehab, and development activities. Steve is well-known for his abilities to identify real estate market opportunities, and he is nationally recognized as an expert in raising and investing private capital. Today, Tom and Steve engage in a rich discussion on building a real estate portfolio, the power of cash flow and compound interest, and traits to look for in a good business partner.
s5e56 Improving Lives through Wholesale Real Estate Deals with Roger Schulz
56
June 23, 2023

s5e56 Improving Lives through Wholesale Real Estate Deals with Roger Schulz

Roger Schulz just closed his very first wholesale real estate deal and helped improve his seller’s quality of life too! Tom welcomes his former student, Roger, to the show to break down the process, from start to finish. He explains in detail how he implemented the strategies and best practices learned from Tom’s course to find a property and seller, find a buyer, and facilitate a smooth real estate transaction. Finally, Roger provides his own pearls of wisdom for those on the fence about getting involved in real estate investing.
s4e55 Having a No Quit Mindset with Michael Fitzgerald
Sept. 11, 2021

s4e55 Having a No Quit Mindset with Michael Fitzgerald

Welcome to the Get Traction Podcast, a show aimed at educating aspiring real estate entrepreneurs. Today, Tom welcomes to the podcast real estate investor, developer and entrepreneur, Michael Fitzgerald. Michael is the owner of Gideon Properties and has over two decades of experience in real estate. Tom and Michael engage in a rich dialogue about what it takes to become successful in real estate, advice and best practices for those looking to break in, and Michael’s journey overcoming self-doubt and other obstacles. They talk about having the right attitude and mindset, being consistent in marketing and why age shouldn’t deter anyone from starting their real estate investment journey.
s4e54 Local Government and Real Estate Investing with Charles Tassell
Sept. 4, 2021

s4e54 Local Government and Real Estate Investing with Charles Tassell

Welcome to the Get Traction Podcast, a show aimed at educating aspiring real estate entrepreneurs. Today, Tom welcomes to the podcast Chief Operating Officer (COO) of the National Real Estate Investors Association, Charles Tassell. Charles shares his experience as a commercial real estate investor and political lobbyist. He speaks to best practices and strategies for evaluating neighborhoods, the strategic advantage of buying during a down cycle and the importance of choosing the correct business partner. Charles speaks to the impact that local government can have on real estate investing and the value of getting involved in your community at the local level to bring about positive change.
s4e53 Real Estate Investment Makes Sense with Kathy Fettke
Aug. 28, 2021

s4e53 Real Estate Investment Makes Sense with Kathy Fettke

Welcome to the Get Traction Podcast, a show aimed at educating aspiring real estate entrepreneurs. Today, Tom welcomes to the podcast real estate developer, fund manager and educator, Kathy Fettke. Kathy is the co-CEO of Real Wealth Network, a California-based real estate investment network helping local and international members build wealth through free education, resources and investment properties. Kathy shares her unique story of how a health scare led to her taking the first step towards a successful and lucrative career in real estate investing. She speaks to the impact that COVID-19 has had on the industry and why she’s optimistic for the future. Finally, Kathy shares why investing in real estate just made too much sense not to pursue.
s4e52 The Journey from 9-5 to Financial Freedom with David McGrady
Aug. 23, 2021

s4e52 The Journey from 9-5 to Financial Freedom with David McGrady

Welcome to the Get Traction Podcast, a show aimed at educating aspiring real estate entrepreneurs. Today, Tom welcomes to the podcast real estate entrepreneur, David McGrady, who shares insights and stories he’s experienced while wholesaling. David talks about being consistent in your marketing and the importance of not letting fear prevent you from making offers. He opens up about the amount of work required to become a successful wholesaler and shares the craziest story from his real estate investment journey. Finally, David provides best practices for building rapport with your buyers and advice for those looking to break into the industry.
s4e51 Lifestyle Design & Freedom with Michael Vogel
Aug. 14, 2021

s4e51 Lifestyle Design & Freedom with Michael Vogel

Welcome to the Get Traction Podcast, a show aimed at educating aspiring real estate entrepreneurs. Today, Tom welcomes to the podcast real estate investor, Michael Vogel, who shares his experience as a rehabber, house flipper, and rental manager. Tom and Michael engage in a rich discussion about real estate investment strategies, the Lifestyle Design exercise and how to identify the right business partners. Michael speaks to the goals he’s set for himself and what lies ahead in the future.
s4e50 Grit, Tenacity and Surviving the Sales Drought with Ryne Lambert
Aug. 7, 2021

s4e50 Grit, Tenacity and Surviving the Sales Drought with Ryne Lambert

Welcome to the Get Traction Podcast, a show aimed at educating aspiring real estate entrepreneurs. Today, Tom welcomes to the podcast real estate investor and wholesaler, Ryne Lambert, who reflects on his journey as an investor, the types of deals he’s working on and the boom or bust nature of sales. Ryne goes into detail on marketing strategies, cold calling and the number one mindset shift necessary to become successful in the real estate industry.
s4e49 Go Out and Get Your ‘No’s’ with Linda Locasio
July 31, 2021

s4e49 Go Out and Get Your ‘No’s’ with Linda Locasio

Welcome to the Get Traction Podcast, a show aimed at educating aspiring real estate entrepreneurs. Today, Tom welcomes to the podcast real estate investor and broker, Linda Locasio, who explains lease options, how to set up resale prices with a buyer and the average profit she makes on an investment. Linda goes into detail about how she operates as a real estate investor and key insights and lessons she’s learned throughout her entrepreneurial journey.
s4e48 Finding and Closing Deals in a Challenging Market - John Campbell
July 24, 2021

s4e48 Finding and Closing Deals in a Challenging Market - John Campbell

Welcome to the Get Traction Podcast, a show aimed at educating aspiring real estate entrepreneurs. Today, Tom welcomes to the podcast real estate entrepreneur, John Campbell, who shares some of the exciting deals he’s been working on. Despite the difficult conditions that the global pandemic has thrown his way, John and his sons have been able to continue closing deals throughout the Southern New Jersey and South Carolina markets. John discusses the importance of persevering through challenges and obstacles in real estate, how he performed prior to attending Tom’s workshop and the incredible results he’s been able to accomplish post-workshop.
Season 4 Promo
July 16, 2021

Season 4 Promo

In this kickoff to Season 4, Host Tom Zeeb shares the exciting news about what listeners can expect in the upcoming season of Get Traction
S3E47 - Your Assignment, If You Choose to Accept It
April 13, 2020

S3E47 - Your Assignment, If You Choose to Accept It

Welcome to the Get Traction Podcast, a show aimed at educating aspiring real estate entrepreneurs. For a list of upcoming events visit our events page. Get your copy of Tom's latest book: How to Correctly Flip Houses for a Profit: The Fastest Way to More Deals, More Profits, and More Freedom! Click here to Listen and Subscribe on your favorite podcast app. Leave a rating a review at RateThisPodcast.com/GetTraction 🎙️🎙️🎙️ Podcast production and marketing provided by FullCast